Entrepreneurs and small business owners know how important email engagement is. But is it possible that the traditional newsletter is holding you back? We spoke with Meera Kothand, an email marketing strategist. She reveals how you can say, “Goodbye Newsletter, Hello Audience!” You might be a bit skeptical, but trust us, you’ll want to hear her out. By the end …
The Spam Trigger Words You Need to Avoid
You put a lot of effort into making your email campaigns and newsletters perfect. You do the research, double- and triple-check the wording and formatting, and expect a certain amount of engagement from your audience. But what if your emails are repeatedly ending up in the dreaded spam folder? How can you make sure your emails make into the right …
How to Avoid Triggers and Stay Out of the Spam Dungeon
We are a small business and send out a regular monthly newsletter to our clients and prospects. We have seeded our list with several team members’ personal and professional email addresses. However, we find that our company newsletters end up in our team members’ spam folders – both the personal and professional email addresses. We are worried this is impacting …