What Roaches Can Teach on How to Stand Out and Spark Connection

What Roaches Can Teach on How to Stand Out and Spark Connection

What do roaches have to do with outreach and sparking connection? It’s a lesson learned from the San Antonio Zoo’s wildly popular Valentine’s Day promotion to “Name a Roach After Your Ex.” This annual event is a huge draw for people with bad exes, and it helps the zoo raise a ton of money that goes towards keeping the animals fed …