While everyone is unique, we can all agree that there are certain types of people – or, for today’s conversation, prospects. The most effective way to approach your audience is to segment your market. By identifying different groups of leads, you can most effectively speak to the wants and needs of each.
In this week’s episode of Get More Clients, Superstar Sales Consultant Lynn Whitbeck explains the importance of grouping or segmenting potential clients based on different characteristics. Doing so enables you to craft sales messages which resonate to each segment. By joining Lynn today, you will learn how to group your prospects into different silos and speak so they will listen.
By the end of today’s show, you will know how to:
- Define your market.
- Identify the characteristics that are important to you.
- Segment your market with descriptors, experiences, and decision influencers.
Understanding each area of your market is important to creating a successful sales strategy. Choose important traits amongst your market, and tailor your message for each one.
If you find this useful, check out our Get More Clients program! It educates, inspires, and motivates women around the world to build a robust sales strategy to get more clients because MOST can’t get more clients and haven’t a clue why.
Watch this episode of Get More Clients to learn how to segment your market for sales success!
Women Business Owners & Entrepreneurs hire Lynn to get more clients, because most lack sales confidence, experience, and training. So, Lynn helps transform thinking to the client’s perspective and create lasting impact with a proven strategic plan to grow their business.
Every week, you will learn methods to:
- Gain confidence and assurance with worthy intent to guide clients to the sale and create more impact for your clients, your business, and community
- Build a consistent sales strategy to acquire, convert, and capitalize on every lead to grow your business leveraging proven simple yet highly effective tools
- Create a strategic sales plan, methodology, and systematic processes, learning to stop wasting your time, energy, and resources
Bottom line, the fastest way to success is to assure people that they matter. The best way to make this happen is to build a consistent sales strategy to acquire, convert, and capitalize on every lead. You will find growing your business is easy and lucrative.
Listen in to create greater success by segmenting your clients!
Catch Get More Client LIVE every Wednesday at 8:00 Pacific on Win Win Women TV. You can also find it on Apple TV, Roku, and Amazon Fire.
More about Lynn Whitbeck:
Lynn Whitbeck is the Queen of Sales. Business Owners and entrepreneurs hire Lynn to ignite winning sales teams, because most are chasing down clients, stuck in a chaotic sales cycle, and lacking client retention, conversions, and profits. So, she helps transform thinking to the client’s perspective, end sales chaos with a robust strategic plan to harvest the hidden profits. Bottomline, Lynn will ignite your sales and unleash lasting profits.
Lynn’s core value is to be of service. It’s what drives her. Every morning she wakes up and says, “there are so many things I get to do today.” Lynn is the Founder and CEO of Petite2Queen, and you may have seen Lynn in USA Today, HuffPost, Chicago Tribune, and more! When she is not working with clients, Lynn loves visiting National Parks, cooking, and playing Pokémon Go.
Business Owners & Entrepreneurs hire Petite2Queen to ignite winning sales, because most fail to connect, capture, and close their ideal clients. So we help sell with intent for maximum impact, influence, and income.
Bottom line: Sales, love it or hate it, you won’t survive without it.