3 Magic Keys for Your Brand - Marketing, Motivation, and Mentoring - Beth Hendricks

3 Magic Keys for Your Brand: Marketing, Motivation, and Mentoring

When developing your brand, there are three magic keys you need to consider: marketing, motivation, and mentoring. How do these apply to your brand? How can you infuse your branding with all three? We spoke with Beth Hendricks on these powerful elements and how to communicate them in all aspects of your business. Watch our podcast with Beth Hendricks to …

How Podcasting is the Secret to Building Community - Jürgen Strauss

How Podcasting is the Secret to Building Community

In your profession, it’s important to foster a sense of community. Making connections, both internally and externally, will elevate your career and your business. But what is the secret to building community effectively? We spoke with Jürgen Strauss, a podcaster and marketing strategist, about how podcasting can help you connect with others like never before. Watch our interview with Jürgen …

One Important Trick to Maintaining a Growth Mindset When Starting a Business - Sabrina Guler

How to Maintain a Growth Mindset When Starting a Business

Starting a business is a major step, and it takes a lot of hard work, planning, and passion for the project. It’s important to maintain a growth mindset throughout the launch of your new business. Why is that, and how can you achieve this mindset? We spoke with Sabrina Guler, the co-founder of Techvestor, about the value of a growth …

How to Turn Graduating with 6 Figures of Student Debt into Real Wealth - Mark Willis

How to Turn Graduating with 6 Figures of Student Debt into Real Wealth

Student loan debt is one of the most hot-button issues of our time. Millions of college-educated people are struggling to make ends meet due to crippling student debt, and many are unable to pursue life milestones like getting married, buying a house, or having kids. Wouldn’t it be amazing if that student debt could transform from a financial burden into …

Why Connecting with Your Target Market and Clients is Easier Than You Think - Paula Fellingham

Why Connecting with Your Target Market and Clients is Easier Than You Think

You know that you have a good product or service. You know that you can help people. But how do you find the people who could most benefit from your solutions? We spoke with our returning guest, Dr. Paula Fellingham, Founder and CEO of Win Win Women. She told us how to develop and understand your target market, as well …

Active Leadership- Tenets That Lead to Truly Great Leadership - Dan Kopp

Active Leadership: Tenets That Lead to Truly Great Leadership

In your career, it is vital that you develop your leadership qualities. Especially as you rise up in managerial roles, you need to lead with confidence and inspire great work from your colleagues. What are the tenets that will lead to being a truly great leader? We spoke with leadership expert Dan Kopp about the core principles necessary for active …

Why Your Sales Strategy and Goals Must Align for Success - Eric Whitmoyer

Why Your Sales Strategy and Goals Must Align for Success

In your business, you likely have specific sales goals that you’re aiming to achieve. However, have you considered whether your sales strategy actually matches those goals? Indeed, in order to achieve success, it’s vital that your objectives and strategy are aligned. How can you get the two onto the same page? We spoke with Eric Whitmoyer, an expert on leading …

3 Ways Neurodivergent Entrepreneurs Do Business Differently - Jonathan Stewart

3 Ways Neurodivergent Entrepreneurs Do Business Differently

It is estimated that between 15 and 20 percent of the world’s population is neurodivergent, a term which includes those with autism spectrum disorder, ADD or ADHD, dyslexia, Tourette syndrome, and more. Many who are neurodivergent become excellent leaders and even start their own businesses. How do neurodivergent entrepreneurs do business differently? What unique perspectives and skills set them apart? …

Why Storytellers Sell More and Have More Fun Doing It - Tom Ruwitch

Why Storytellers Sell More and Have More Fun Doing It

What is the surest way to connect with people? How do we learn valuable lessons as children and form bonds with characters and brands as adults? The answer: stories! Indeed, the best way to sell a product or service is to speak to your prospects’ emotions, and you do that through the stories you tell. Not only is this a …

The Magic Solution of Time, Organization, and ROI - Arliss Dudley-Cash

The Magic Solution of Time, Organization, and ROI

Did you know that your ROI can be directly linked to how well you manage your time? Indeed, good time management and overall organization cannot be overstated. They are the magic solution to business success, and nailing down both can do wonders for your bottom line. We spoke with Arliss Dudley-Cash, a business consultant, about how to improve your processes …

Why is Emotional Intelligence Needed for Effective Writing? - Erin Lebacqz

Why is Emotional Intelligence Needed for Effective Writing?

What does it take to be an effective writer? One of the most important ingredients is understanding your audience, and for that, having good emotional intelligence is key. Most of us can benefit from improving our emotional intelligence, and that work can lead to better writing and greater impact from your words. How can you accomplish all of this? We …

How to Share Your Expertise and Attract Your Ideal Clients - Paula Fellingham

How to Share Your Expertise and Attract Your Ideal Clients

When it comes to attracting clients, there is one thing that is vital to your success: influence. Specifically, being able to demonstrate your expertise and influence people’s lives for the better. So how can you grow your influence and bring your ideal clients into your circle? We spoke with Dr. Paula Fellingham, Founder and CEO of Win Win Women, and …

How TEDx Can Help Grow Your Business—Before You Ever Set Foot On Stage! - Cathlyn Melvin

How TEDx Can Grow Your Business—Before You Ever Set Foot On Stage!

One of the make-it-or-break-it goals of a business is to garner interest and traction. Indeed, in order to make a sale, you first need clients. For many, it helps to get in front of an audience and share your knowledge. A TEDx stage may be the perfect platform, and it can help grow your business, even before you’ve set a …

How to Create a Personal Image That Aligns With Your Business Brand - Tracy Pohlmann

How to Create a Personal Image That Aligns With Your Business Brand

We’ve all heard about the importance of having a clear brand for your business. It’s how your organization communicates what it’s all about and attracts the kinds of customers or clients it can best serve. But if you’re the face of that company or otherwise visible in your role there, it’s also vital to have a personal image that aligns …

Why Do People Need to Learn About Selling with Love? - Jason Marc Campbell

Why Do People Need to Learn About Selling with Love?

We all know how little people like to be sold to. Many see sales as “sleazy,” in large part because so many salespeople come across as inauthentic and uncaring. But sales can truly help people… if you know how to sell with love. Truly understand your client, provide them with a product or service that will genuinely improve their life, …