Ask for the sale

Asking For The Sale

Written By:

Lynn Whitbeck

I’ve been building up a relationship with a potential client for months. We have really great conversations, but she hasn’t made a commitment. I’m getting impatient, but I don’t want to harm the relationship I’ve worked so hard for. How can I get this client to actually buy – soon – without alienating her? – Coleen in Laurel, DE 


LYNN: Ask for the sale. It’s that simple. This is a business relationship, not a personal friendship. There are a gazillion ways to ask for the sale. You must ASK FOR THE SALE to move this conversation forward!

You seem to have confused asking for the sale as a negative. Or the process of building a relationship as too delicate to actually perform your sales duties. You are allowing fear to get in your way. You got that right: fear. Face it and embrace it. Ask for the sale. If your potential client has no intention of ever doing business with you or your company, you need to know so you can move on.

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